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Base GTM Offerings

Niruvan’s GTM offerings focus on governing business development decisions before and during execution, ensuring growth efforts stay aligned, focused, and scalable.

These offerings are designed for early stage and mid market companies navigating growth pressure.

01

GTM Intent & ICP Governance

Define who you sell to — and who you explicitly don’t.

  • Ideal Customer Profile (ICP)
  • Target segments and priorities
  • Deal and customer exclusion criteria

Prevents GTM dilution, random deal chasing, and conflicting signals.

02

GTM Spend & Priority Governance

Decide where GTM money is deployed — and where it is paused.

  • Channel sequencing
  • Campaign priorities
  • Hiring and spend timing

Avoids premature scaling and reactive budget decisions.

03

Sales Motion & Deal Quality Governance

  • Strategic vs opportunistic deal clarity
  • Governed sales motion from lead to retention
  • Improved forecast reliability

Protects margin, customer fit, and long-term value.

04

GTM Execution Steering

  • Ongoing execution oversight
  • Early detection of GTM drift
  • Feedback loops into ICP, pricing & positioning

Keeps execution aligned as teams and spend scale.